Cindy Barnes: Selling Your Value Proposition
Selling Your Value Proposition
Buch
- How to Transform Your Business Into a Selling Organization
- Kogan Page, 05/2017
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9780749479916
- Bestellnummer: 4322566
- Umfang: 232 Seiten
- Gewicht: 360 g
- Maße: 234 x 156 mm
- Stärke: 12 mm
- Erscheinungstermin: 28.5.2017
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.