How to master the art of persuasion - from the bestselling author of Talk Like TED
'In Five Stars, communication coach Carmine Gallo skilfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it's fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field.'
Tony Robbins, New York Times #1 bestselling author
'As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.'
Adam Grant, bestselling author of Give and Take and Originals
In Five Stars, you will learn:
The one skill billionaire Warren Buffett says will raise your net worth by 50 per cent
Why you should speak in third-grade language to persuade adult listeners
How Airbnb's founders follow a classic three-part formula shared by successful Hollywood movies
Why you need to sell your idea in ten minutes or less
The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas
Carmine Gallo writes a bi-weekly column for Businessweek.com and has been a featured contributor to several other major websites including MSNBC, Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches, media interviews, product launches, and book tours.